Walmart and media company Tastemade Coinbase User List last week rolled out shoppable streaming content to give viewers more ideas on what to cook at home during the holidays. Special episodes of Tastemade’s “Struggle Meals” let audiences text an on-screen number to add suggested ingredients to a virtual Walmart shopping Coinbase User List cart, and place an order for pickup or delivery, according to a press release emailed to Mobile Marketer. Hosted by chef Frankie Celenza, “Struggle Meals” aims to teach viewers how to make meals that save time and money. With health authorities urging people to avoid big indoor gatherings during the pandemic,

The special holiday episodes show recipes Coinbase User List for smaller get-togethers, such as Thanksgiving turkey burgers, cinnamon nutmeg doughnuts and tacos with holiday brisket. Tastemade began streaming the first holiday-themed “Struggle Meals” on Nov. 19, and will release the second episode on Dec. 17, helping Coinbase User List Walmart to connect with potential customers. The episodes also are available at the “Struggle Meals” channels on YouTube, Snapchat and Facebook, and on Tastemade’s Facebook, Instagram and TikTok accounts, per the announcement.

Walmart’s collaboration with Tastemade on shoppable streaming content could convert viewers into paying customers by letting them immediately respond to the programming in a text message tied to a virtual shopping cart. Tastemade, Coinbase User List which has 300 million monthly viewers, customized the “Struggle Meals” episodes to address the predicaments that many people face as they prepare holiday meals for the first time, or scale back festivities to help curb the spread of the coronavirus. The interactive feature helps to close the loop between seeing recommended products and ordering them directly from Walmart.