In addition to assessing what can be optimized in the run-up to the holiday shopping season, your teams should also audit your site to ensure it is working as expected Industry Email List and postpone any major projects until the end of this holiday season. crucial sales period. Look for errors that may affect conversions. "For example, make sure there are no important pages blocked by the robots.txt file from crawling or Industry Email List indexing, damaged category or product URLs, or slow-loading pages", Lo said. Addressing these mistakes early on can lead to a better experience for your customers, which can translate to increased sales.

Analyze your user experience. Auditing your user experience can help you keep visitors on track. For example, if you have a Industry Email List standalone FAQ page for a particular product category, shoppers may get distracted on a page that isn't Industry Email List conversion-oriented, Davies said. “Answer this question at the center of the path to conversion,” he said; in this example, you can do this by moving the FAQ section into the category page. Save site migrations and other major projects for later. A site migration is a big undertaking, and certainly one that should be put off until the holidays are over.

While they can be done correctly, a number of mistakes, even as simple as oversights in communication between SEOs Industry Email List and developers, can lead to errors that can potentially and negatively affect your search visibility. If a botched migration affects your site's ability to process transactions, you'll spend valuable time before the holidays fixing it, which means fewer resources spent on optimizations Industry Email List and potentially lost customers. Even after a site is migrated, rankings of important pages may fluctuate and search engines may need to index new URLs, so save site migrations and other projects that might affect your visibility and user experience for more. late.