Many of us have heard the proverb “there is nothing new under the sun,” which reminds us that no matter how ingenious our innovations, they’re Special leads almost always based on something that’s been around longer than we’ve been alive. Like many things, this logic holds true for content marketing. The reason content marketing has been Special leads around for so long is that it works.

But like any trend—technology or social—it also follows Special leads the typical S-curve of channel maturation—which means that it was most effective in its early days and has become less effective as more people jump on the bandwagon. That’s not to say, “content is dead,” but recognize that, as the environment has become saturated, for content marketing Special leads to be effective requires buy-in and distribution from multiple Special leads sources, including your in-house employees.

The Case for Employee Advocacy One particularly impactful way Special leads to increase the reach and effectiveness of your content is through employee advocacy: getting employees to share your brand’s content through their personal social media channels. A quick look at a few stats illustrates just how powerful that can be: 84% of consumers say they trust Special leads recommendations from people they know more than they trust advertising. (Nielsen).