When it comes to socializing with strangers, the first thing that comes to your mind is basically either Momo or Tantan. These two products almost firmly occupy the minds of users. At the beginning of this year, Momo acquired Tantan for more than 600 million US dollars. The two "married" and the market structure became more stable.
Momo went to the pan-entertainment field to business email list develop a richer social product line and make a lot of money. He turned around and said to Tantan, "You have to focus on the success rate of holding hands and be my strong backing." This time, we will not talk about Momo. It is large and comprehensive, and only analyzes the growth path of Tantan-how it promotes the friendship atmosphere of high-quality users, which is widely recognized by the market.
Everyone can feel that Tantan is a product that focuses on making friends with strangers. For more than 4 years, the core of Tantan has always revolved around user matching. The following is from the perspective of Tantan's products, combined with some industry and business analysis, to think about the logic behind Tantan's cold start to today's over 10 million lives, and to interpret the way to break the game in Tantan's matching mode.