Optimize your cart recovery campaigns While the average cart abandonment rate is around 68%, it drops a bit during holiday shopping to around 65%. Of course, you will lose some customers who go to the comparison store no matter what, but you still want to encourage as many of those people as possible to come back. image12 Even if you've already set up an abandoned cart campaign, you have more time to make changes and try to improve your recovery rate before the rush of holiday shoppers arrives.

This is a great time to start testing the impacts of adding additional reminder emails, changing offers, improving copy, hair masking service varying calls to action, and changing designs on your site. Advertising Continue reading below Some platforms like Shopify and Big Commerce have built-in cart recovery and other apps to enhance native abandoned cart recovery systems. If you make changes, be sure to use previous recovery rates to gauge your new performance and monitor metrics to measure whether your changes are leading to positive results.

I also recommend setting up a Facebook pixel on your store if you haven't already. Start by running highly targeted Facebook ads that focus on abandoned cart behavior. You'll likely see a better retrieval rate when your Facebook ads show customers the items they left in their cart right in their social feeds. 7. Don't focus on a new acquisition Acquiring new customers is part of every business, but it shouldn't be your main concern during the holiday shopping season.