Google's advertising system was nothing like what we have today. Poor functions, although it might have made an impression at the time, today would greatly limit the work. The ability to target advertising to the Google search engine is the pinnacle of what we could expect from the first versions of Google AdWords. Ads were billed similarly to the Premium Sponsorship system, i.e. on the basis of CPM (CPC appeared after years of the system's operation). For more "advanced" advertisers, Google provided facilities such as the ability to exclude keywords, preview ads or use matches (phrase and exact.

New formats, new possibilities With the advent of CPC billing, another Google invention, Froogle, saw the light of day. Initially, a free advertising system for online stores, which over time turned into an indispensable part of today's e-commerce, i.e. Google Shopping. In the following years (mid- ), due to the Mexico WhatsApp Number List launch of the Google Adsense system, the Google AdWords system went beyond the search engine. From now on, ads could be displayed on websites that joined the above-mentioned advertising system.

Although the ads were still text-only, they quickly gained the attention of advertisers. This is how the Google AdWords advertising system was expanded with new functions over the years. In the following years, the AdWords editor had its premiere, and we also got the opportunity to advertise using graphic ads. Subsequently, with the development of Google Analytics, advertisements could be delivered more precisely due to demographic targeting. There is also a beta version of ads on Google maps, i.e. Business Ads. A new system for calculating rates, based on conversions, i.e. CPA, has also seen the light of day. At that time, Google significantly improved its advertising algorithms, which resulted in the possibility of using tools such as conversion optimization.