It is crucial to know what position you want to occupy, so when placing the company and its competition on the graph, you must proceed with its analysis. To do this, you have to observe the position of the company you want to create, see what aspects can be improved and make a comparison with the competition to find out how differentiation can be promoted.

This ability to differentiate will be what allows the new company to approach the one that is leading the sector. What are the benefits of using the perceptual map whatsapp mobile number list Know the competition With the elaboration of a map, it is possible to know the position of the competition of a company according to the criteria of the consumers. In this way, a comparison can be made with the company itself and find out which one is closest to the ideals of consumers.

In addition to comparing, this serves to help make better decisions and improve results. To know what is the ideal of the consumers of a company The map allows to know what is the ideal service or product for the consumers of a company. Thanks to the data shown on the map, both marketing actions and strategies can be focused to achieve the client's ideal. In case the ideal is not known.